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{"id":6902,"date":"2018-09-15T07:25:57","date_gmt":"2018-09-15T07:25:57","guid":{"rendered":"https:\/\/oldbcnexports.projectes.biz\/en\/?p=6902"},"modified":"2019-01-10T09:00:05","modified_gmt":"2019-01-10T09:00:05","slug":"case-study-motores-campeon-gardening-sector-france","status":"publish","type":"post","link":"https:\/\/oldbcnexports.projectes.biz\/en\/actualitat\/case-study-motores-campeon-gardening-sector-france\/","title":{"rendered":"Case study: Motores Campe\u00f3n and the gardening sector in France"},"content":{"rendered":"<h2><strong>Who is Motores Campe\u00f3n?<\/strong><\/h2>\n<p><a href=\"https:\/\/translate.google.com\/translate?hl=fr&amp;sl=es&amp;tl=en&amp;u=https%3A%2F%2Fwww.campeongroup.es%2Fes%2F\"><strong>Motores Campe\u00f3n<\/strong><\/a> is a Catalan company that <strong>manufactures and distributes electropumps mainly for gardening<\/strong>. Since 1997, it has had a strong experience in the sector, a product of its own manufacturing with high added value, a good after-sales service and a spare parts service in less than 24 hours.<\/p>\n<p>Aware that <strong>the French market is one of the most important in the world of gardening<\/strong>, they decided to <strong>push their exports towards the most active marke<\/strong>t of their activity. And they intend to do so through a network of sales agents throughout France.<\/p>\n<p>There are <strong>many competitors and players in the field of pumps and compressors for professionals<\/strong>. The market is highly developed and competitive.<\/p>\n<h2><strong>Export history in France<\/strong><\/h2>\n<p>A few years ago, <strong>Motores Campeon lost its leading position on the French market<\/strong> and its export turnover in France fell considerably, which is why it decided to strengthen its network of multi-portfolio sales agents in the gardening sector.<\/p>\n<h2><strong>The French gardening market<\/strong><\/h2>\n<p>In France, 17.2 million people regularly live in houses. More than half of the houses have a garden area of at least 600 m\u00b2, and <strong>89% of the French houses have a garden area at home<\/strong>. The median area of the garden is the highest in Europe, with a median area of 500 m\u00b2.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6895\" src=\"https:\/\/oldbcnexports.projectes.biz\/wp-content\/uploads\/2018\/08\/1.jpg\" alt=\"El mercat franc\u00e8s de la jardineria\" width=\"406\" height=\"1043\" srcset=\"https:\/\/oldbcnexports.projectes.biz\/wp-content\/uploads\/2018\/08\/1-97x250.jpg 97w, https:\/\/oldbcnexports.projectes.biz\/wp-content\/uploads\/2018\/08\/1-117x300.jpg 117w, https:\/\/oldbcnexports.projectes.biz\/wp-content\/uploads\/2018\/08\/1-200x514.jpg 200w, https:\/\/oldbcnexports.projectes.biz\/wp-content\/uploads\/2018\/08\/1-400x1028.jpg 400w, https:\/\/oldbcnexports.projectes.biz\/wp-content\/uploads\/2018\/08\/1.jpg 406w\" sizes=\"auto, (max-width: 406px) 100vw, 406px\" \/><\/p>\n<h2><\/h2>\n<h2><strong>French garden and DIY sellers<\/strong><\/h2>\n<p>It was relatively easy for us to identify the commercial agents in the sector. We have created a database of 30 sales agents, covering all regions of France.<\/p>\n<p>After the company presentation, we were able to <a href=\"https:\/\/oldbcnexports.projectes.biz\/en\/actualitat\/aspects-consider-selection-sales-agent\/\"><strong>identify and introduce 7 agents who were interested in the company<\/strong>.<\/a> These agents from a wide range of fields are looking for, among others, the following channels: distribution of gardening products, companies in the gardening, DIY, forestry and agriculture sectors in general, central gardening purchasing, PPE, hardware, industrial supply, public works and DIY distribution.<\/p>\n<p><a href=\"https:\/\/translate.google.com\/translate?hl=fr&amp;sl=es&amp;tl=en&amp;u=https%3A%2F%2Fwww.campeongroup.es%2Fes%2F\"><strong>Motores Campeon<\/strong><\/a> has decided to <strong>negotiate and sign the representation contract with 4<\/strong> of them, to whom it has given initial training and with whom it has already started working.<\/p>\n<p>We wish our client every success in this new internationalization to the neighbouring country.<\/p>\n<h2>Other links of interest:<\/h2>\n<p class=\"entry-title\" data-fontsize=\"23\" data-lineheight=\"27\"><a href=\"https:\/\/oldbcnexports.projectes.biz\/en\/actualitat\/french-gardening-market\/\">The French gardening market<\/a><\/p>\n<p class=\"entry-title\" data-fontsize=\"23\" data-lineheight=\"27\"><a href=\"https:\/\/oldbcnexports.projectes.biz\/en\/actualitat\/case-study-exporting-lusan-fasteners\/\">Case Study: Exporting Lusan Fasteners<\/a><\/p>\n<p class=\"entry-title\" data-fontsize=\"23\" data-lineheight=\"27\"><a href=\"https:\/\/oldbcnexports.projectes.biz\/en\/actualitat\/internationalization-singular-spirits-artisanal-spirits\/\">Case of success: The internationalisation of Singular Spirits\u2019 artisanal spirits<\/a><\/p>\n<p class=\"entry-title\" data-fontsize=\"23\" data-lineheight=\"27\"><a href=\"https:\/\/oldbcnexports.projectes.biz\/en\/actualitat\/success-cuina-iaia-gourmet-croquettes\/\">Case of success: The internationalisation of La Cuina de la Iaia\u2019s gourmet croquettes<\/a><\/p>\n<p class=\"entry-title\" data-fontsize=\"23\" data-lineheight=\"27\"><a href=\"https:\/\/oldbcnexports.projectes.biz\/en\/actualitat\/success-internationalization-gms-sistemas\/\">Case of success: The internationalisation of GMS Sistemas<\/a><\/p>\n<p class=\"entry-title\" data-fontsize=\"23\" data-lineheight=\"27\"><a href=\"https:\/\/oldbcnexports.projectes.biz\/en\/actualitat\/ecoresinas-exports-coverings-france\/\">Case study: the company Ecoresinas exports its sunscreens in France<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who is Motores Campe\u00f3n? Motores Campe\u00f3n is a Catalan company that manufactures and distributes electropumps mainly for gardening. Since 1997, it has had a strong experience in the sector, a product of its own manufacturing with high added value, a good after-sales service and a spare parts service in less than 24 hours. Aware that [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450,546,2969],"tags":[3060,3190,3345],"class_list":["post-6902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","category-news","category-success-stories","tag-accio","tag-france","tag-sales-agents"],"_links":{"self":[{"href":"https:\/\/oldbcnexports.projectes.biz\/en\/wp-json\/wp\/v2\/posts\/6902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oldbcnexports.projectes.biz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oldbcnexports.projectes.biz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oldbcnexports.projectes.biz\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/oldbcnexports.projectes.biz\/en\/wp-json\/wp\/v2\/comments?post=6902"}],"version-history":[{"count":6,"href":"https:\/\/oldbcnexports.projectes.biz\/en\/wp-json\/wp\/v2\/posts\/6902\/revisions"}],"predecessor-version":[{"id":9032,"href":"https:\/\/oldbcnexports.projectes.biz\/en\/wp-json\/wp\/v2\/posts\/6902\/revisions\/9032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oldbcnexports.projectes.biz\/en\/wp-json\/wp\/v2\/media\/6896"}],"wp:attachment":[{"href":"https:\/\/oldbcnexports.projectes.biz\/en\/wp-json\/wp\/v2\/media?parent=6902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oldbcnexports.projectes.biz\/en\/wp-json\/wp\/v2\/categories?post=6902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oldbcnexports.projectes.biz\/en\/wp-json\/wp\/v2\/tags?post=6902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}